TV Advertising Analytics
Advertising isn’t rocket science, but there is a science to it. Knowing what your customers watch and buy will help you tune up your marketing mix, prioritize spending and create effective, efficient and memorable ad plans.
TV Advertising Analytics
WHAT’S WORKING? WHAT’S NOT?
That’s what you need to know about your advertising campaign to decide whether your ad spend is delivering the results you want. Our comprehensive set of ad effectiveness solutions helps media buyers and sellers alike understand each advertising campaign on a deeper level. By knowing where campaign tactics are on point—and where they’re falling short—you can better understand how to optimize your campaign and reach your desired goal.
WHAT WE MEASURE
Our easy to understand reporting system, gives users the transparency and data to help you not only justify an ad spend, but to optimise it and plan for the future. By leveraging your favourite ingredients – Inbound calling metrics - web response data, Social media engagement metrics & TV schedule data – Karam Media gives you transparency and insight into your advertising effectiveness.
Our solutions measure the total effectiveness of your advertising: who it’s reaching, how it’s resonating, and consumers’ reaction—across screens.*
These measurements provide you with the opportunity to maximize the effectiveness of each advertising campaign—while it’s still in promotion, and understand your audience’s relationship with your advertising. Whether it’s TV, online, tablet or mobile, we provide you the information you need.
HOW WE DO IT
We capture your data at a granularity down to one minute, combine it with TV schedule data, and then take order or sign up data to complete the set. Our super modelling and reporting engines do the rest. We measure campaign effectiveness against your primary marketing objective. Our solutions measure in a timely manner, so you can optimize campaign performance in flight. They measure across platforms for a holistic, integrated view of each campaign, and they’re backed by industry-leading quality and precision, so you’re getting the information you can trust.
Our Brand suite provides advertisers, agencies and media owners the ability to measure and optimize advertising in all its forms: TV, online, mobile device and tablet. We measure all kinds of ad formats, giving you the insights you need to understand if an ad resonated and how it moved the needle against your primary campaign objective—in real-time.
To talk to us to see how we can make your brand and business stand out from the crowd online, you can call us on 0203 637 2503 or fill in the form below. We'll be happy to hear from you.