Karam MediaNov 11, 20202 minOutstream advertising is yielding higher returnsWith traditional instream ads, (ads that play during or before a running video, like YouTube) publishers need to have video content in place
Karam MediaApr 29, 20161 minGoogle to add video thumbnails SERP's“Creativity is intelligence having fun.” That's what Einstein famously said. 2016 is the year of video marketing. As a communications...
Karam MediaApr 25, 20162 minOFCOM Investigates Alfred from BatmanChris Evans' the host of BBC Radio 2 breakfast show is to be investigated by the broadcasting watchdog over an interview with Jeremy...
Muhammad TahirApr 19, 20162 minTV advertising really does workTV is the most effective advertising medium. That is one point that every major study into advertising effectiveness agrees on. It...
Karam MediaApr 19, 20162 minThe Rise of TV SponsorshipTV sponsorship can range from a simple on-air association with a single programme or strand to a long-term, fully-integrated partnership...
Karam MediaApr 18, 20162 minOnline ad view-ability 'at highest level in 18 months'Online Marketing is still evolving, it's not perfect by a long shot. Ad view-ability is the next facet under development. And this is as...
Karam MediaApr 13, 20162 minEmail Marketing - Tips and TricksEmail marketing is still one of the best ways to target and communicate with your audience. It still delivers high ROI and over the years...
Karam MediaApr 13, 20162 minSocial Media Marketing TipsOur everyday activities are moving increasingly to the web, making search marketing an extension of, rather than an alternative to...
Karam MediaApr 12, 20162 minPR Services - Alone in the dark?PR services are regarded as held in high esteem. Sought after by many organisations, companies and prominent individuals. A PR specialist...
Karam MediaApr 12, 20162 minSponsorship On DemandOn demand is fast becoming one of the most popular ways for viewers to watch their favourite content. It offers unlimited access to the...
M HussainMar 30, 20162 minGoogle AdWords is changingGoogle announced the start of a major redesign process aimed at rejuvenating the AdWords interface. It was a long time coming, Google...
James KhanMar 1, 20162 minWhat Video marketing means for your businessHave you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of...
Chris PotterFeb 25, 20161 minFacebook adds Emoji to likesAs previously reported, Facebook has finally launched Reactions globally. If you aren't seeing them yet, you will very soon. Reactions...
James KhanFeb 25, 20162 minVideo marketing key points to usePlanning your campaign today needs plenty of thought, Considering the purporse, your brand and how to align your brand with concept are...
James KhanFeb 19, 20162 minVideo Marketing - 5 Tips to help boost your resultsIt is sad to see decent videos which with the right optimisation would do very well on youtube, but instead, for one reason or another,...
ASAJul 8, 20152 minASA Adjudication on Emaan Travel LtdThis post was highlighted on the ASA (Advertising Standards Agency) websites as recent advertiser that fell short of its responsibilities...
Muhammad TahirJun 15, 20151 minUseful Tips for BrandingChoosing your colour scheme is an important decision. Back in the day when companies rarely delved into any design work, apart from...
ASAJun 3, 20151 minASA Adjudication on Volkswagen Group UK LtdA radio ad featured the voices of broadcasters introducing weather reports. Voices stated "And now it's time for the weather", "And...
MuhammadMay 13, 20152 minThe future of content marketingAmong the creative community, some of these questions are focusing on how brands, for better or worse, are shaping their communication to...
MuhammadApr 16, 20151 minWhat does a Media Agency do?People often ask us what we can do? How we can help and how we deliver our results. And our answer is always simple, we do what you need...