With traditional instream ads, (ads that play during or before a running video, like YouTube) publishers need to have video content in place

“Creativity is intelligence having fun.” That's what Einstein famously said. 2016 is the year of video marketing. As a communications...

Chris Evans' the host of BBC Radio 2 breakfast show is to be investigated by the broadcasting watchdog over an interview with Jeremy...

TV is the most effective advertising medium. That is one point that every major study into advertising effectiveness agrees on. It...

TV sponsorship can range from a simple on-air association with a single programme or strand to a long-term, fully-integrated partnership...

Online Marketing is still evolving, it's not perfect by a long shot. Ad view-ability is the next facet under development. And this is as...

Email marketing is still one of the best ways to target and communicate with your audience. It still delivers high ROI and over the years...

Our everyday activities are moving increasingly to the web, making search marketing an extension of, rather than an alternative to...

PR services are regarded as held in high esteem. Sought after by many organisations, companies and prominent individuals. A PR specialist...

On demand is fast becoming one of the most popular ways for viewers to watch their favourite content. It offers unlimited access to the...

Google announced the start of a major redesign process aimed at rejuvenating the AdWords interface. It was a long time coming, Google...

Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of...

As previously reported, Facebook has finally launched Reactions globally. If you aren't seeing them yet, you will very soon. Reactions...

Planning your campaign today needs plenty of thought, Considering the purporse, your brand and how to align your brand with concept are...

It is sad to see decent videos which with the right optimisation would do very well on youtube, but instead, for one reason or another,...

This post was highlighted on the ASA (Advertising Standards Agency) websites as recent advertiser that fell short of its responsibilities...

Choosing your colour scheme is an important decision. Back in the day when companies rarely delved into any design work, apart from...

A radio ad featured the voices of broadcasters introducing weather reports. Voices stated "And now it's time for the weather", "And...

Among the creative community, some of these questions are focusing on how brands, for better or worse, are shaping their communication to...

People often ask us what we can do? How we can help and how we deliver our results. And our answer is always simple, we do what you need...