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Why online video is the future of content marketing

Video is the future of content marketing. That is, if it's not the here and now.Various studies show more than half of companies are already making use of the medium – a figure that's predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why.

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Leafing through a swathe of statistics on the subject, I'm hard pressed to find any indicator that doesn't suggest rapid growth.

This trends fits perfectly with growth of mobile marketing and will contune to grow. Mobile is a small but mighty screen when it comes to grabbing millennials' attention. New research by Google and Ipsos shows that the small screen has the potential to drive big impact: On a typical day, for those 18- to 34-year-olds who own a smartphone, the smartphone reaches them more than any other device. Moreover, viewing video on smartphones is far less distracted than it is on TV. Based on the findings, there are two ways that online video may create new opportunities on mobile for brand marketing. First, think multi-screen, build for mobile. Second, create in-the-moment experiences with mobile.

Use your videos and create those that will engage your audience and relate to your site. Also, don’t forget to use relevant keywords in your text for SEO purposes.

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