It is sad to see decent videos which with the right optimisation would do very well on youtube, but instead, for one reason or another, are gathering digital dust in the world wide web.
1- Complete the entire task
Your YouTube presence is an extension of your brand. Gone are the days when social media was just a formality, it is rife with creativity and new and exciting ways of creating more leads. But for too many companies Youtube is a weak link in their social media and online presence - poorly branded and optimised and, as a result, a failed opportunity to generate revenue from the content that has been commissioned.
2 - Use Youtube to its full potential
As well as hosting videos, YouTube provides an unparalleled opportunity to generate positive Google & Bing search impact for your business. YouTube is packed with videos that nobody is watching or finding because the basic work to become visible is not being done.
3 - Don't cut corners
The difference between failure and success in terms of YouTube viewing figures for your videos is not a pile of constant work. It is about simple steps, learned from an expert, and implemented properly.
4 - Asses the best options for you based on your project
Because of the way YouTube interprets the content of your video, you’ll get a lower ranking if your video is a slideshow set to a pop song, rather than someone speaking useful information.
5 - 48 hour buzz
The first 48 hours of your video’s existence on YouTube is important in its likelihood of getting good traction on an ongoing basis. In this early period, promote it like crazy.
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