“Creativity is intelligence having fun.” That's what Einstein famously said. 2016 is the year of video marketing. As a communications and marketing executives, we have discovered that creating a video that embodies your product is the new standard in creating good content. It’s imperative that your company communicates your brand’s worth using multimedia formats that can be visually presented to customers.
Why Should We Embrace Video Marketing Now?
Why do people connect to video so much? The brain processes visual information 60,000 times faster than text. Images speak volumes, but videos have the ability to create a multi-dimensional experience, ensuring that your brand is no longer perceived as simply a company, but rather as a personality or an experience. Now that you know the form in which to produce future content, the question becomes, how will you create a video that embodies your brand, its mission, its meaning and its uniqueness?
Google is testing out new ways of embedding video ads in its search engine results pages (SERPs) alongside traditional text-based ads. Sometime in the near future when you search in Google, instead of just textual-based results, you will see video streaming advertisements.
Bing and Yahoo have already been testing this for a while. However, as the largest search engine, Google jumping on the bandwagon is validating the importance of this tool. Not to mention that it’s a clear indicator of consumers becoming accustomed to visual media.