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A strategy is you telling the world you know what you are doing. Your company’s success depends on more than just great products or services. You need a brand that captures people’s hearts and minds of customers, make an inclusive strategy and let your customers be a part of your success. Do that and your customers will be with you forever. But you must also have as sustainable strategy to develop your online presence. This breeds efficiency and gives you and your online platform a purpose.
Marketing strategy has many goals. Fundamentally, of increasing sales and achieving a sustainable competitive advantage. Every time you speak to someone about your business you are involved in marketing. Any conversation about your firm is an opportunity to promote your business and increase sales. A marketing strategy will help you focus. It will identify the different ways you can talk to your customers, and concentrate on the ones that will create most sales. It tells you what to say, how to say it and who to say it to in order to make more sales. Because timing is critical, it will tell you when to say it, too. A successful marketing strategy depends on understanding your customers, what they need and how you can persuade them to buy from you.
There's no substitute for knowledge. Experience and regular two-way communication will tell you a lot about your customers. But targeted market research will build a more detailed picture of customer segments with similar needs. It will help you understand how to target these people so you're not wasting time on people who aren't interested in your offer.
But you'll also need to understand how your market works - where do your customers find out about your offer, for example? Your strategy should even tell you how you measure up against the competition and what new trends to expect in your market. This applies to all forms of marketing and advertising and unless you identify that you work and results could be inconsistent and inefficient. This ethos is embedded into our DNA so we deliver every project with this in mind. Whether you spend £200 or £20,000 you can expect this from the onset.
Based on a complete review of all the relevant media research tools such as TGI, BARB, Touchpoints, UKCOM. As well as this, we are experts at evaluating your customers' data, social media data, website analytics and desktop research.
Research begins with understanding the core questions and challenges facing your client and their business. Following this, we will identify the techniques which will provide the greatest insight and help answer these for them. We begin by forming our marketing hypothesis and once we have established our hypothesis, we look at all forms of available research to prove or disprove it. From desktop research to media research panels, like TGI Touchpoints, and carrying out bespoke research – both Qualitative and Quantitative.
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Our specialist design team will work with you to deliver creative ideas and solutions to drive genuine business growth. A consultancy service by suggesting alternatives and improved efficient ways to develop your concept. We will analyse your data and your consumer trends and engage your customers by appealing to them and getting them to remember your brand. Web design really is a science and as a leading digital and branding agency our expertise is lavish, and our know-how is enviable
To talk to us to see how we can make your brand and business stand out from the crowd online, you can call us on 0203 637 2503 or fill in the form below. We'll be happy to hear from you.