Marketing Experts Believe in Video

 

In a previous post, Signs You Should Invest in Video Marketing, we discussed the reasons why you should invest in video marketing for your website in 2014 and the reasons it works so well.  Video marketing increases the confidence that potential consumers feel to do business with you, it increases the conversion rates of your website by as much as 50% and it enhances your Search Engine Optimization (SEO) efforts.  Despite the overwhelming growth in video marketing, many companies still fail to invest their advertising dollars in a video for a number of reasons.  Those that we have spoken to cite various reasons as to why they haven’t made the leap into video marketing.  The only problem is that most of the reasons or excuses we hear are myths.  If you familiarise yourself with these video marketing myths, you can make sure that you’re not unintentionally holding your company back.

Video Marketing Myths

1. No one will see or find my video. According to YouTube statistics, over a 100 hours of video footage are uploaded to YouTube every minute and over 600 billion hours of video are watched every month.  Many businesses incorrectly believe that no one will find, let alone watch their online videos.  When you work with professional services that help you to optimise all aspects of your video and work with you to promote and distribute your video to the correct channels, this myth couldn’t be further from the truth.  With solid content concepts, compelling script creation and calls to action, combined with skilled filming, editing, and optimising all aspects of the video, you’re video marketing should receive traffic the minute it’s posted and that traffic should grow over time.

 

2.  Video production is too complicated and time-consuming.  Karam Media's online video marketing platform makes planning, ordering, reviewing, managing and marketing your videos easy.  When you work with a professional services company that has experience in video marketing, you shouldn’t have to worry about it taking up too much of your time.  You will work with us to create the vision of the video and our creative team begins developing the script and the concept.  The video shoot is then scheduled and completed and the editing process begins.  We take care of the heavy lifting but we still want you to be involved to ensure the project is under your control.  

 

3.  Professional video production is too expensive!  While it’s true that professional services can be more expensive than making your own video on an iPhone, the return on investment that comes from good video production is one of the strongest of any marketing.  If you’re concerned about spending thousands and thousands of dollars on production and promotion, rest assured that’s not necessary. Karam Media and our partner networks have revolutionised the video production process, making it possible for you to produce video content to suit your needs and your budget.

 

4.  My website doesn’t need it.   If you want to differentiate yourself from competitors, increase conversions and add professionalism to your products and services, your website needs video.  You want your video marketing to result in more conversions and more revenue for your company or brand, but this shouldn’t be your only goal.  Some videos can be heavily targeted to showcase a specific product and encourage purchases, others can be used to raise overall awareness of your brand, strengthen your online image with customer testimonials or even teach people how to use your products.

 

Much of the apprehension that exists around video production and marketing is unfounded.  Video marketing may not be the magic marketing solution that you’ve been searching for, but it’s an extremely powerful one.  Are you taking advantage of the power of video marketing for your business?