OVERVIEW OF PROGRAMMATIC ADVERTISING
Programmatic advertising is a strategy of a set of planned actions and measures aimed to reach one or more goals set by the advertiser with the help of a programmatic ad-server.
It can be a single campaign created to introduce a product or a set of individual targetted campaigns supported by retargeting campaigns customised for different segments.
As long as you use programmatic technology your goals are reached without exception.
In simple terms that defines a programmatic advertising strategy. Facebook's Ad Manager is, in fact, a DSP that solely and programmatically sells its own demand on the social network.
Our network is the premium brand publishers is what stands our marketplace apart from the rest.
We believe in creating experiences that are in sync with the editorial environment and do so through our engagement tools and know-how.
These interactive widgets vary from mobile adverts to sector targeting within each campaign to interactive stories and timing selectors.
All of which can be customized to meet the needs of our clients.
Programmatic advertising is now the dominant form of buying and optimising digital advertising. Why? because It’s a major component of modern advertising.
In 2019, it was predicted that 65% of all money spent on advertising in digital media will be traded programmatically and that advertisers will spend an astonishing US$84bn on the format worldwide.
Programmatic advertising that uses AI software to buy digital advertising. Whereas the traditional method includes requests for proposals, tenders, quotes and human negotiation, programmatic buying uses machines and algorithms to purchase display space.
Allowing you to reach a global audience of readers with higher speeds, better performance, dynamic connections to the world’s biggest and PREMIUM NEWS platforms with Karam Media AI.
There is one word that makes programmatic advertising so attractive–efficiency.
Thanks to programmatic advertising, it’s become possible to incorporate and process large volumes of data in order to deliver ads that are most likely to be relevant to end-users.
With our Tier 1 & Tier 2 marketplaces, you don't need to buy blind impressions, you don't have to worry about whitelisting or blacklisting any sites. It is already done for you!
We can deliver any ad in any format. outstream and instream all IAB compatible to almost any audience globally.
Display More Ads in Less Time
Content is King but engagement is Queen, and the lady rules the house
Disclaimer: Not all marketplaces are equal, some are more equal than others.
With programmatic advertising, the results and ROI's of any campaigns are linked directly to the quality of your audience. Every visit on each website counts as one user, but not all users are the same.
Advertising on a branded website is so much more valuable than just generic advertising. The users are far more engaged and loyal which sets them apart from the rest. Websites like CNN, The Guardian, DW News, Dawn News present ROI's that are so much higher.
We are an innovative digital agency full of expert people ready to manage your Performance Marketing Campaign in multiple online advertising platforms and online solutions worldwide.
Unlock the Full Potential of Digital Advertising with our Integrated all in one Advertising platform. No need to go through networks or make individual campaigns; your customers are just one click away!
What makes us different
Fully managed service
Our Marketplace is made up of Tier 1 and tier 2 publishers. So that means they are names you will have heard of.
We are official Partners for DW News and Dawn news in the UK, EU, USA and the middle east.
We help companies track visitor behaviour, understand their online performance, optimise digital marketing campaigns and improve the user experience.
We are based in London, with global offices in Dubai and Lahore. Our programmatic advertising includes pixel tracking and our technology is based on years of digital analytics and experience.
Specialising in Google Analytics, advanced tracking via Google Tag Manager and PPC & social campaign management. That experience and digital know-how are all brought together in our state of the art Programmatic DSP and SSP Ad server.
Different advertising formats available – display, mobile, video, native, etc.
You can even target a promotion at and exact time & GEO location.
Enjoy precise targeting to deliver your message to the right audience at the right time.
From country specific to local counties. Target postcodes and counties to make you locally more attractive.
Buying for the lowest possible price is managed by our optimization algorithms. You never pay more than you need to.
Get stats in real time in your custom built dashboard.
Get access to thousands of publishers Tier 1 and teir 2, which support our Premium protocols to purchase ad space with premium delivery a better price, returning you higher value and ROI.