Any comprehensive media and advertising agency uses resources and experience to deliver a brief. It is possible to incorporate the whole process with one firm, and we offer a full agency service. Why use one agency to plan, another to design and a 3rd to execute, when you can get one to all 3? No communication problems, not wasting your time and one contact to manage them all.

 

We produce our best work for clients with a clear strategy; our experience tells us, that's not always viable from the start of a project, so we are agile and dynamic who think on our feet and communicate well, creating exciting briefs to answer. Being able to plan and produce ensures our account managers take care of all your needs.

 

Account managers are supported by design and marketing specialists from start to end to ensure you have the best expertise and are fully resourced. As a full-service and comprehensive agency, we aim to take you to the next level, providing risk assessment and structured reporting along the way.

 

From Brief to Research

Once the brief has been received from the client, research will take place. This will include looking at some of the following - the advertisers’ service or product will be compared with the competition, their ranking in the marketplace will be looked at, as well consumers’ perceptions of their brand in comparison to their competitors. You have a vision for your brand; we plan it with you, and then we’ll make it grow and shape it for a unique online presence.

From Research to Plan

Using the research, the media agency will identify who the target audience is and the media that should be used to reach that target audience in the most cost-effective way. After quantitative and qualitative analysis, we’ll come up with a plan for user-friendly features, ideas and gimmicks for smooth navigation and a scheme that will help us give the project the right design.
Then, we will, together, make recommendations on which markets are to be reached, distribution changes, pricing and which media channels will be used to deliver the message.

 

From Plan to Design & Production 

Whilst the wireframe/ sketches show the cold perfection of functionality, the visual design phase is all about style: the branding elements, colour palettes, and typography that will make your advert look unique. Together, we will take all the important decisions, from front line of dominance to interface details. Static visual mockups will be created to make things look clearer.

 

From Production to Test Phase

In order to replicate the same user experience and vibe everywhere, we will make sure all projects will render in all the most important TV, web browsers and devices, from Apple products to Blackberry and Android systems, We will make it Bomb-Proof. We also have the facilities to soft launch and test it as well.

 

From Testing to Execution

The agency’s creative people will have the job of converting the advertising communication into words and pictures. The copywriter will, as the name suggests, write the copy, whilst the art director will visually implement the copywriter’s message. Whilst the Advertising agency will be involved at every stage of the production of the commercials.  The traffic department within the advertising agency will ensure that the commercials are ready on time and that the client and legal approvals have been granted.

 

From Execution to Analyzing Campaign Effectiveness

Once the advertisement or commercial has run, the media agency will verify this and check its performance.